Kracken Rum

Anti-valentines event

Took place in J.T Pimms bar in Dublin to promote their rum. Using the existing Kracken brand assets they wanted me to create a variety of print collateral for the launch, such as fit-outs for the bar, vinyls, menus, postcards and stickers. Manipulating the exisiting brand assets I created a Kracken themed atmosphere in the bar. The Kracken brand mainly uses an illustration of a sea monster, which I took elements of to bring it to life by creating floor graphics emerging from the bar, using the tentacles. wrapping.around.pillars.and.putting.the sea monster in various loactions in multiple sizes.